Sales leader for commercial and mid-market B2B SaaS. I build sales motions from zero, hire people others overlook, and coach them into consistent quota carriers.
12 years in B2B SaaS sales, from BDR to Director of Sales. I've led commercial, mid-market, and public sector teams, and I've built the sales function from scratch three times: as the founding mid-market AE at Interplay Learning, when launching a brand new industrial vertical, and when standing up North America for an AI video safety company.
I coach with SPICED, MEDDPICC, and Challenger, I run tight pipeline and forecast cadences in Salesforce, and I build AI-driven workflows for outbound and deal execution myself, so I can teach reps from real use.
Built the North America sales function from scratch in a player-builder role for an AI dashcam and fleet safety platform, carrying a $1M ARR target.
The operating system I bring on day one, and adapt to your motion.
I look for coachability, grit, and curiosity first. A structured onboarding curriculum gets new AEs productive fast.
The right framework for the deal: SPICED to keep mid-market deals simple and fast, MEDDPICC for complex enterprise cycles. Every deal review is about evidence, not hope.
I design, build, and implement pipeline coverage models from sales KPIs: activity standards, conversion rates by stage, and coverage targets. Reps generate their own pipeline through outbound and product signals.
Weekly 1:1s, pipeline reviews, and deal reviews on a fixed cadence. Call reviews and live deal strategy, not just dashboards.
Commit means commit. I use past deals to anticipate roadblocks like IT, security, or legal approval, and get ahead of them before they slip a close date. Salesforce hygiene is a team habit, so the number I call is the number we hit.
I build agentic workflows for research, outreach, business cases, and deal rooms, and teach reps to use them to sell faster.
I hired former K-12 teachers with no sales experience. I built the training, coached them deal by deal, and watched them become consistent quota carriers.
They tripled their income and changed what was possible for their families. That's what great sales leadership does, and it's the team I want to build for you.
Great sellers build rapport with Family, Occupation, Recreation, and Motivation. Here's mine.
I'm the youngest of three sons, and now a dad of four. My kids are my why. They watch how I work, how I handle setbacks, and how I show up. I want them to see what effort and integrity can build.
I've spent 12 years in B2B SaaS, from cold calling as a BDR to closing complex deals and leading a 20+ person sales org. I'm competitive by nature and love winning new business. But what really energizes me is having something to build or a problem to solve: a team, a process, a market, or a funnel with too few conversions, too few appointments, or too much turnover. I like finding what's not working, building a better way, and seeing the results firsthand.
I'm training for this year's Turkey Trot, and I lift. Friday nights usually mean BBQ with friends while I sharpen my grilling game, and I love throwing big holiday parties for friends and family to give everyone a unique experience. I love to travel, from Japan and Iceland to Latin America, and I fly my drone whenever I can to see the landscape from above. I'm also learning piano.
I live with intention. My motto is to make life happen, versus letting life happen to me. I push to instill the same values in my kids, and I bring the same mindset to every team I lead.
Resume and references available on request. Want to see how I coach? Bring a real deal and I'll run a live deal review with your team. The fastest way to reach me is email.